Product Release: Tidal from Tait

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Tidal will be officially launched by Tait next month and available in-store from September 19th. The dining and lounge chair will be the first products to be released with other designs to follow and will be available in a polished stainless steel or any powder coated colour, with or without contrasting colour for the feet and seat cushion.

Tidal is the first product developed under Tait’s new Research & Development Program that sees a number of designers pitch concepts based on a formal brief developed in response to market demand. The 2015 brief identified the need for an Australian product collection for poolside and coastal environments which inspired Trent Jansen’s Tidal collection.

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Inspired by Trent’s childhood holidays on the NSW coast and his fascination of waves, this is his first collaboration with Tait and describes his design as “a stylised interpretation of a wave.” Aesthetically “slender, tall and sophisticated,” Tidal dining and lounge chair are the first products to be released from an extensive collection that will be launched in coming months.

Tidal is also the inaugural product collection commissioned under Tait’s new Research and Development (R&D) Process. And on the strength of the result of the R&D process and the visual feast to emerge, it’s a process here to stay.

When we were smaller and a bit more organic we would put a call out for  product, or we’d run with a designer proposal, based on a whim

Tait’s creative director, Susan Tait says. The new R&D process saw four designers invited to respond to a very structured and detailed written brief. “It’s about providing a level playing field for the many designers that approach us and more strategically analysing product opportunities in the market,” she explains.

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Susan and Co-Director/Maker Gordon Tait had identified the need for a collection of poolside furniture, and in formulating the brief; they had talked about childhood memories and summers around the pool. “We wanted to create a collection of furniture that helps people to relax around a pool and socialize but to also consider how Australians do that and whether or not that differs to how people do that overseas.” Having observed that “international outdoor furniture can appear quite formal,” the Tait’s set out to capture the fun Australian style.

We were looking for a design concept that would evoke not just the aesthetic of the 60’s and 70’s but the mood and the freedom of running around without technology.

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Trent had thought about his childhood holidays on the NSW coast and went with exploring the wave shape, Susan recalls. “He sold his idea beautifully. It was so Australian and had the really strong narrative we hoped for.”

Although the brief didn’t stipulate the material, it needed to be of “the highest possible quality and offer poolside or seaside longevity,” Trent says. So stainless steel soon emerged as the obvious choice.

Stainless steel spoke to the language that I wanted to use and the forms that I was working with

“It’s also quite a rarity to see an outdoor furniture collection made completely from stainless steel in Australia, so the materiality gives Tidal another point of difference in the market.”


The short of it…

Who:  
Designed by Trent Jansen, Available from Tait.
What:  
Outdoor Furniture, Outdoor Products
Where:
National
Contact:
www.madebytait.com.au